Manas Kumar, Thinking out Loud

my thoughts & visions for technology

Testing customer loyalty for Microsoft products – A Social Experiment

with 4 comments

I dont know what or how Bill Gates did it, but 85% of the world business market still uses Microsoft products for the day to day running of their business.

Over the years, Microsoft products have become the very name certain tasks are described – For instance, a presentation is now called a powerpoint presentation, a spreadsheet is automatically assumed to have an .xls extension and a document is by default believed to be a “word document” – Now this must be some voodoo magic – I have never seen such following for a product – Or is it a following?

Wait a minute. While I am thinking of the magic of Microsoft, I am probably ignoring the lack of understanding of the consumers on one hand and the “dumb” marketing brains of Microsoft’s competitors on the other.

Did you know that in comparision Microsoft word crashes more often than Google Docs, Adobe Buzzword, Apple Pages or the Open Office Notes?

Did you know that Microsoft Excel is not the only spreadsheeting application on the planet? There are at least 20 I can name right now.

Did you know that there are over 100 big and small email management programs out there that can do exactly what Microsoft Outlook does plus a whole lot more – most of them are FREE too.

But are these substitutes as good as the Microsoft products?

Great question. The answer is no. What makes Microsoft products so good is that consumers are used to it and given the volumen of users, the learning resource is extensive and available with no effort. From a Mac users’ point of view MS Word is probably the most unfriendly application of all times. But hey; it’s about how you see it.

Anyway, I am shooting off on a tangent here – the real question I have for you is this.

Instead of having to use so many different applications; albeit well integrated, given the chance, would you ditch them for one complete system that does everything you need in a business plus more for a lot less than the licensing cost of MS products?

This is not a trick question and no, I am not trying to push a new product we are working on. This is a genuine effort to understand whether or not the market is ready for the NOOMA OS.

You see NOOMA is a very special initiative and I want to make sure we time this well.

So consider this:

What if there was a system that could be completely operating system independent, web browser independent, connection speed independent (as in available offline) and allowed users to do everything they do now on a desktop PC with the freedom to do it from anywhere they want (home, office, Virgin Blue 737-800, Emirates Boeing 747s, Quantas Lounge, Koru Club, On top of Mt. Carmel, deep in the African Jungles or wherever the heck you like); would you be interested?

Would you give up the comfort of using Word, Excel and Powerpoint? Would you be prepared to walk away from these products to have a singular, unified business system that caters for all your business needs from end to end?

Please leave a comment here – also, take a moment to controbute to this valuable social/business experiment and pass on this blog post to as many people as you can- I cant guarantee good luck will fall upon you, but if you’re lucky, in my next post I’ll tell you what NOOMA is?


Written by manaskumar

January 2, 2009 at 11:22 am

4 Responses

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  1. Good thing found at your blog about email marketing! Welldone! You have placed a good information on your blog. But, I want to talk something more about email marketing. Actually, it is not too easy as it seems. Most of the people are under misconception that collecting email IDs and using a bulk email sender can make you successful. But it is not. What do you think? Actually, most of the businesses these days are not selling one product. They are selling different products for diff. niches and for the different markets. So, in this case they should have the different lists of bulk email IDs. Email Marketing is being difficult in these days. But still experiments are being done by a lot of people and companies. I usually keep on trying the products of the different companies. Now a days, some wonderful products are coming in the market that can give you great earning opportunities. I do not want my comment considered as spam here so will not discuss about my blog, but if you visit my blog then you will find, how I am using different products for my email marketing these days and making a lot Really! When I found your blog about email marketing, It was great one and I could not stop myself writing comment? But, last thing, I want to ask, Do you offer newsletter to your visitors or not? Do you know any kind of program to make effective newsletter? Waiting for reply – Thanks – Regards


    July 27, 2009 at 7:38 am

    • Thanks for your comment Payal. You are right in saying that just purchasing a list of email addresses is not the success formula for email marketing. There’s a lot more to it and that is the reason why only a handful of businesses are successful in this area. Yes we do provide products and services in this area. Take a look at


      July 27, 2009 at 12:41 pm

  2. Hi – I don’t comment on many blogs but had to on yours. It’s really nice! I really like how you write – very to the point, unlike a lot of other journals. Thanks for having this site. I’ll bookmark it and visit regularly. Keep up the great work!

    Jenny McArthur

    October 25, 2009 at 1:15 am

  3. Great blog with lots of interest. Thank you.


    March 3, 2010 at 11:14 am

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