Manas Kumar, Thinking out Loud

my thoughts & visions for technology

The DIE in DYI of Online Business

with 2 comments

I got this from Google - So no credits to me.

I got this from Google - So no credits to me.

Here in New Zealand we are world renowned for our innovation and DYI number 8 wire resourcefulness. On one hand it has helped us to become world leaders in many areas as we are forced to think outside the box and often without the investment capital available to us that say our American counterparts may have.

On the other hand it hamstrings us because it is a point of pride within our culture. No where is this more prevalent than in business. If there is one thing that most business people I know are guilty of it’s inventing processes, forms and especially excel spreadsheets. God… So many excels. Another area is our own bloody mindedness to create our own websites simply because Office or Publisher came pre-loaded on your PC and well you just couldn’t see the value of investing in a website when you could Do-It-Yourself.

So let me ask you… How much revenue have you potentially lost from online business because you did it yourself? You see I can almost guarantee that you know very little about search engine optimization, code structure, content structure or navigation principles. I’d be surprised if your website is customer focused and whether you even know how many visitors you have actually had at your website if any at all.

Now I’m sorry to bruise you like that but I see it all the time and my first thought is always, that in trying to save money their efforts have cost them money in lost potential earnings.

You see doing business online is simple but it’s not easy… and it’s not getting any easier to keep up with what’s happening with online technology.

This is perhaps the one very good reason for you to stop DYI’ing it online and get profession help when it comes to creating your online presence. As web 2.0 technologies become more available and affordable to business you may find yourself in the position where your self reliance is costing you your very business and livelihood.

Those who recognise that professional help is an investment in their business and that online technologies can in fact help your business to grow, be more product and give you a competitive edge will begin to emerge… but they won’t be John or Jill your local competitors, they’ll be Stephen and Saline from half way around the world.

On the local front will be the competitor who has taken on automated tools to empower his sales force like CRM and sales force automation tools which enable his team to make deals faster and more cost effectively. Deal with client interactions more efficiently and build real high value customer relationships.

In this environment that’s what it’s all about… The reality is the investment in these tools is a cost saving formula for many businesses. And if you treat the online environment as a division of your business with the same care that you’d take with a physical branch then you’ll be building something positive.

So the next time you feel the inclination to DYI it in your business stop and honestly ask yourself the question… Is the money I save going to cost me?

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Written by manaskumar

March 18, 2009 at 5:05 am

2 Responses

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  1. Interesting blog, I’ll try and spread the word.

    wonker

    March 19, 2009 at 4:27 am

  2. […] ignore the importance of this need for systematic distribution or they will fall into the classic trap of DIY and try to do everything themselves – It’s a […]


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