Manas Kumar, Thinking out Loud

my thoughts & visions for technology

Posts Tagged ‘ceo

Everyone is my customer

with one comment

Recently I was involved in a consulting gig for developing an enterprise level practice management solution for the health sector. During the discussion, after having spent a good deal of time doing the whole system analysis and needs assessment, a question was thrown on the floor – “Who are your end customers”.

While in this instance, the guys had a pretty good understanding of who that was, so often I come across businesses with brilliant ideas and innovative concepts that fail to understand, let alone define their target market.

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Written by manaskumar

January 17, 2009 at 10:48 pm