Manas Kumar, Thinking out Loud

my thoughts & visions for technology

Posts Tagged ‘online marketing

Wisdom of the crowd – democracy of social networks

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Google Rocks!

I know the title of this post is a mouthful, but I was struggling to actually come up with a title that justly headlines the content of this post. I need to warn you that this is by far the most technical post I’ve ever made on my blog. I must admit, I have my reservations about this particular post. I don’t expect this to be the bumper hit like my Tips for Social Networking post last month that attracted 17,000 views within 3 hours of posting. Anyway, it’s worth a try – don’t you reckon?

Well! This post is about introducing you to a mathematical beauty that has been known to science pretty much since the days of binary. I’ll spare you the jargonificaiton – what I’m trying to get at is the mathematical explaination behind the growth of companies like Facebook, MySpace, Twitter, You Tube and LinkedIn.

It’s called the Viral Expansion Loop, something I remember studying in my Math majoring days but only recently the concept was reignited by a business contact Dave Wild, from Smith & Wild who passed me a couple of articles on Forbes and Fast Company. Dave, this post is because of you – You’ve reignited my passion in this area even though it has been inside my head all this while, albeit dormant.

Now the Viral Expansion Loop (VEL) is not the same as Viral Marketing – quite different actually, both in concept and delivery. Viral Expantion Loop is what explains how a variant of the flu virus turns from an “interesting mutation” to an epidemic and then progresses along to become a pandemic. Read the rest of this entry »


The Internet is about to CHANGE in a big way

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This article will surely raise some questions for you. But no matter what, please remain calm

This article will surely raise some questions for you. But no matter what, please remain calm

To innovate or not to innovate?

The other day while driving back from a meeting across the shore, I had one of those “flashes”. I happen to get these flashes quite often and it is these that are responsible for some of the most innovative “stuff” we have come up with at Genesis Interactive.

This blog post is not about all the past flashes so I’ll get straight into it now.

The flash: We have this plethora of online “channels” around us; social networking sites, blogging platforms, microblogging platforms, email systems, online softwrae, webpages etc. It seems like we have reached a point in history where innovation exhaustion is inevitable. Here’s what I mean. If you are someone like me, you will have a massive online footprint. Google yourself and you will quickly find out what the “online world” knows about you, your past, your present and God knows what else.

Who is going to consolidate all this informaiton, all this data? How is this going to be done? When?

You have one login for Google services, another for Acrobat; then comes the multiple logins for social media sites, twitter, facebook, myspace, bebo, LinkedIn and so on…Keeping all these logins the same is a major risk making you vulnerable to identity thefts – guess or crack one login and you’ve got access to virtually the life of a person.

Notice I mention these social media platforms in lower cases – signifying that there is nothing “unique” about these names to be considered a Proper Noun. Read the rest of this entry »

What’s for lunch today?

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Eating Lunch

I don't know these people. They too, probably spend $4k/yr on lunch and coffee.

This morning I took the liberty of doing a little research along the 50meter or so walk from where I park to the office. In this short distance there are a number of cafés and as I ordered my coffee, I ask the Barista how many coffees a day would her regulars have? “2 – 3” was the reply. After finishing my coffee I decided to ask the same question in a few other cafés along my walk, I also asked how much they would spend on food. I even plucked up the courage to ask the same question of a few professional looking people walking up the street with coffee in hand. I don’t think I have to tell you the type of, ‘are you a freak,’ looks that I got as a result.

Hardly scientific I know but enough for my purpose. Here’s what I discovered with my little survey;

On average inner city workers will purchase 2 coffees per day and spend approximately $10 on food. Now let’s do some maths. When you minus leave and public holidays we work around 46 weeks per year or approximately 230 days. A flat white coffee costs around $3.80 per cup, times that by two and that’s $7.60 per day. Wow! That’s $1,748 a year on ‘coffee!’ Add to that the $2,300 we spend on something to eat and you have a total of… $4,048 dollars.

That’s $4k per year that’s going in the top end, dropping out the bottom-line and providing no investment value in the middle. In accounting terms I believe that’s called a deficit. Read the rest of this entry »

The DIE in DYI of Online Business

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I got this from Google - So no credits to me.

I got this from Google - So no credits to me.

Here in New Zealand we are world renowned for our innovation and DYI number 8 wire resourcefulness. On one hand it has helped us to become world leaders in many areas as we are forced to think outside the box and often without the investment capital available to us that say our American counterparts may have.

On the other hand it hamstrings us because it is a point of pride within our culture. No where is this more prevalent than in business. If there is one thing that most business people I know are guilty of it’s inventing processes, forms and especially excel spreadsheets. God… So many excels. Another area is our own bloody mindedness to create our own websites simply because Office or Publisher came pre-loaded on your PC and well you just couldn’t see the value of investing in a website when you could Do-It-Yourself.

So let me ask you… How much revenue have you potentially lost from online business because you did it yourself? You see I can almost guarantee that you know very little about search engine optimization, code structure, content structure or navigation principles. I’d be surprised if your website is customer focused and whether you even know how many visitors you have actually had at your website if any at all.

Now I’m sorry to bruise you like that but I see it all the time and my first thought is always, that in trying to save money their efforts have cost them money in lost potential earnings.

You see doing business online is simple but it’s not easy… and it’s not getting any easier to keep up with what’s happening with online technology.

This is perhaps the one very good reason for you to stop DYI’ing it online and get profession help when it comes to creating your online presence. As web 2.0 technologies become more available and affordable to business you may find yourself in the position where your self reliance is costing you your very business and livelihood.

Those who recognise that professional help is an investment in their business and that online technologies can in fact help your business to grow, be more product and give you a competitive edge will begin to emerge… but they won’t be John or Jill your local competitors, they’ll be Stephen and Saline from half way around the world.

On the local front will be the competitor who has taken on automated tools to empower his sales force like CRM and sales force automation tools which enable his team to make deals faster and more cost effectively. Deal with client interactions more efficiently and build real high value customer relationships.

In this environment that’s what it’s all about… The reality is the investment in these tools is a cost saving formula for many businesses. And if you treat the online environment as a division of your business with the same care that you’d take with a physical branch then you’ll be building something positive.

So the next time you feel the inclination to DYI it in your business stop and honestly ask yourself the question… Is the money I save going to cost me?

Written by manaskumar

March 18, 2009 at 5:05 am

Visitor to Customer – The Magic of Human Interaction

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6 billion people, over 8 billion web pages – Now what are you doing to differentiate your online presence from the rest of the crowd?

No matter how fancy or techy your website looks, ultimately it’s being used by humans. And humans relate better to humans that they ever will to “behind the scenes” technology (no matter how cool you make it).

In one of my previous articles warning business owners of the danger of ignoring the importance of the Human Element, I talked about how the Human Element is what makes a company’s online presence “real”.

You see the web is a very 2-dimensional space and when you have a product or service offering that competes in a “red ocean” market, you need every bit of personality to help you differentiate – afterall, who you are makes a big difference when it comes to people buying your products or services. Read the rest of this entry »

Vote for the most effective marketing channel

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In my previous post I presented you with the results of a result in-depth discussion regarding the effectiveness of commonly used marketing channels in context of the global business economy.

From the interesting responses I have received so far, I think it is fair to make your opinion public.

So here’s a public poll where you can decide and see what others think is the most efective marketing channel today.

Written by manaskumar

October 21, 2008 at 9:21 pm

In search of the most effective marketing channel

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How effective is a marketing channel - Copyright Genesis Interactive

How effective is a marketing channel - Copyright Genesis Interactive

Effectiveness of a marketing channel was measured using the following 8 criterion.

  • · Is the channel Low Cost
  • · Does the channel have a broad reach
  • · Does the channel allow personalisation (1 to 1)
  • · Does the channel deliver targeted messages
  • · Does the channel offer any viral features?
  • · Can the results be tracked?
  • · Is the channel easy to access?
  • · What is the longevity of a channel

Each criterion was scored out of a total value of 100. The scores are plotted on the line graph from left to right (highest to lowest). So, the highest socre has highest effectiveness.

Questions around cost were normalised using comparative value proposition offered by each channel.

We considered advanced targeting abilities as a measure for the “target-ability” property of a channel

Reach – Global = Maximum, Local/Regional = Minimum

Tracking: We consider a campaign trackable if you can quantitatively define the number of responses and conversions.

What do you think? Any comments?

Written by manaskumar

October 14, 2008 at 3:33 pm