Manas Kumar, Thinking out Loud

my thoughts & visions for technology

Posts Tagged ‘sales

Find, Win, Keep & Grow high value customers online

with 3 comments

Find-Win-Keep-Grow is a simple yet powerful business concept I learnt from Eugene Moreau years ago. Eugene, who is currently part of our newly formed advisory board has played a vital role in helping us solidify our core business strategy in 2009. All he did was drive our attention and focus to this simple 4-step strategic model.

Find-Win-Keep-Grow is not a marketing concept; in fact it is such a concept, that once understood can unleash a spirit of excellence like you have never experienced before. This concept will force you to think beyond the norm and dissect your business model from the eyes of a customer.

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Written by manaskumar

January 19, 2009 at 11:44 am

Everyone is my customer

with one comment

Recently I was involved in a consulting gig for developing an enterprise level practice management solution for the health sector. During the discussion, after having spent a good deal of time doing the whole system analysis and needs assessment, a question was thrown on the floor – “Who are your end customers”.

While in this instance, the guys had a pretty good understanding of who that was, so often I come across businesses with brilliant ideas and innovative concepts that fail to understand, let alone define their target market.

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Written by manaskumar

January 17, 2009 at 10:48 pm