Manas Kumar, Thinking out Loud

my thoughts & visions for technology

Posts Tagged ‘SMS Marketing

Vote for the most effective marketing channel

leave a comment »

In my previous post I presented you with the results of a result in-depth discussion regarding the effectiveness of commonly used marketing channels in context of the global business economy.

From the interesting responses I have received so far, I think it is fair to make your opinion public.

So here’s a public poll where you can decide and see what others think is the most efective marketing channel today.

Written by manaskumar

October 21, 2008 at 9:21 pm

Effective SMS Marketing using Maxmail

leave a comment »

The use of mobiles has become rampant. Most people in the developed and the developing regions of the globe own the latest handsets that they use for connecting and communicating on the move. These high-end gadgets have become a part of life- a fact that is having impact on other areas as well. Many companies are using this trend to their advantage; they are making the most a feature called SMS marketing to make their presence felt among a target group of users.

As is evident from the name, SMS marketing is a procedure wherein specific messages from a particular company are sent to certain mobile numbers. As of now, there are many guidelines in place and the marketing through such messages do not fall in the realm of spam. Most often than not, the service providers take care of the fact that the subscribers to their services are not at the receiving end of spam messages. Read the rest of this entry »

Written by manaskumar

October 14, 2008 at 1:27 pm

Posted in SMS Marketing

Tagged with

Taking a strategic look at SMS Marketing

leave a comment »

SMS marketing is one of the newest forms of advertising used today by big and small companies throughout the world. Although this form of marketing is becoming more and more popular with each passing year, there are always pros and cons to each successful business and strategy.

There have been many failures and successes in regards to new theories and techniques. These pros and cons are important to remember and take into consideration before you and your company test out SMS marketing for higher levels of success in your business. Read the rest of this entry »

Written by manaskumar

October 14, 2008 at 1:25 pm

Posted in SMS Marketing

Tagged with

How to run a competition using Maxmail’s two-way SMS marketing system

with one comment

We all know that worldwide (developed western countries, OECD) mobile phone saturation rates are nearing 100%. Also, we are living in a culture and economy that is driven by fancy gadgets and instant gratification. Customers are only interested in your product or service if you have the answer to their “Right Now” problem.

The old adage of being at the “right place at the right time” has never been more of a reality.

But let me take this old wisdom one step further. The times we live in, for marketeers it is no longer about being in the right place at the right time but delivering the right message, at the right time, through the right channel.

Your customers typically have 2 email addresses, 1 mobile phone, check their emails at least once a day, carry their mobile phones with them, are avid texters and also love free stuff.

So let me show you how using Maxmail you can run a powerful two-way messaging campaign to increase your conversion rates in a matter of seconds and engage buyer interest by inviting them to participate in a competition.

In my example I will use a pseudo PC sales company that speciailses in selling low price computer hardware. John is the store manager and is an avid Maxmail user. Read the rest of this entry »

Written by manaskumar

October 13, 2008 at 10:11 pm

Posted in SMS Marketing

Tagged with