Manas Kumar, Thinking out Loud

my thoughts & visions for technology

Posts Tagged ‘social media

Social Media for businesses: top 10 tips

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Social media, as I have mentioned in many of my previous posts, is no longer something reserved for the teen space. Over the past 18 months, social media has grown into a phenomenon that will either have a positive or negetive impact on your business (depending on how you use it).

To understand social media, you need to first understand the transition of the world wide web. You have probably heard the term “Web 2.0” – well in reality does it mean that the internet is in it’s second version? Not quite.

It’s more like the internet has moved onto it’s next level of influence.

You see, all this while the internet has been known to be the information super-highway. You type in a question in Google and out comes the answer. Very two dimensional, very mechanical not to mention how it can be manipulated for personal gain.

Enter Web 2.0 – Now you type a question, when you find the answer, you share it with your friends – your social community. The more answers are shared, the more powerful the community. Web 2.0 has not just given birth to a new era in social interaction, but it has also opened opportunities for taking the web to one level further. Read the rest of this entry »

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The Internet is about to CHANGE in a big way

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This article will surely raise some questions for you. But no matter what, please remain calm

This article will surely raise some questions for you. But no matter what, please remain calm

To innovate or not to innovate?

The other day while driving back from a meeting across the shore, I had one of those “flashes”. I happen to get these flashes quite often and it is these that are responsible for some of the most innovative “stuff” we have come up with at Genesis Interactive.

This blog post is not about all the past flashes so I’ll get straight into it now.

The flash: We have this plethora of online “channels” around us; social networking sites, blogging platforms, microblogging platforms, email systems, online softwrae, webpages etc. It seems like we have reached a point in history where innovation exhaustion is inevitable. Here’s what I mean. If you are someone like me, you will have a massive online footprint. Google yourself and you will quickly find out what the “online world” knows about you, your past, your present and God knows what else.

Who is going to consolidate all this informaiton, all this data? How is this going to be done? When?

You have one login for Google services, another for Acrobat; then comes the multiple logins for social media sites, twitter, facebook, myspace, bebo, LinkedIn and so on…Keeping all these logins the same is a major risk making you vulnerable to identity thefts – guess or crack one login and you’ve got access to virtually the life of a person.

Notice I mention these social media platforms in lower cases – signifying that there is nothing “unique” about these names to be considered a Proper Noun. Read the rest of this entry »