Manas Kumar, Thinking out Loud

my thoughts & visions for technology

Posts Tagged ‘Viral Marketing

Wisdom of the crowd – democracy of social networks

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Google Rocks!

I know the title of this post is a mouthful, but I was struggling to actually come up with a title that justly headlines the content of this post. I need to warn you that this is by far the most technical post I’ve ever made on my blog. I must admit, I have my reservations about this particular post. I don’t expect this to be the bumper hit like my Tips for Social Networking post last month that attracted 17,000 views within 3 hours of posting. Anyway, it’s worth a try – don’t you reckon?

Well! This post is about introducing you to a mathematical beauty that has been known to science pretty much since the days of binary. I’ll spare you the jargonificaiton – what I’m trying to get at is the mathematical explaination behind the growth of companies like Facebook, MySpace, Twitter, You Tube and LinkedIn.

It’s called the Viral Expansion Loop, something I remember studying in my Math majoring days but only recently the concept was reignited by a business contact Dave Wild, from Smith & Wild who passed me a couple of articles on Forbes and Fast Company. Dave, this post is because of you – You’ve reignited my passion in this area even though it has been inside my head all this while, albeit dormant.

Now the Viral Expansion Loop (VEL) is not the same as Viral Marketing – quite different actually, both in concept and delivery. Viral Expantion Loop is what explains how a variant of the flu virus turns from an “interesting mutation” to an epidemic and then progresses along to become a pandemic. Read the rest of this entry »

How to use Facebook for Viral Marketing

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There are many ways to do that, however, in this post, I am going to specifically talk about 1 way you can build your database using nothing but Facebook.

Facebook has something called Facebook Connect – It’s a tool available only to advanced programmers who know how to manipulate the Facebook programming architecture to connect to it’s database and pull some specific information and use it in several ways.

Now this is not hacking. Facebook has an API (Application Programming Interface, a bridge used to connect two or more disassociated applications) that allows developers to tap into it’s database and access certain information. Facebook preserves your privacy and does not share your email address with anyone. So you have nothing to worry about.

So here’s a simple but effective recipe to virally grow your database through Facebook using the Facebook connect API. Read the rest of this entry »

Written by manaskumar

August 2, 2009 at 4:46 am

Viral Email Marketing – Tap into your customers’ social network

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For most readers of this blog, you already know the importance of making your marketing campaigns viral.

The real question is how do you make your campaigns viral in such a way that your message starst spreading like wildfire.

Well, here is a solution recipe that talks about how to create a viral email marketing campaign with guaranteed results.

Ingredients:

  • A great special offer
  • A competition give away
  • List of opt-in email subscriobers (with first names)
  • A Maxmail user account (get a Free trial account here)

Preperation:

Make sure your mailing list of subscribers is clean and has first names recorded for every single subscriber along with a valid email address.

Create an HTML newsletter (doesnt have to be fancy – keep it simple) with your special offer inside. The body of the newsletter should have a 600 x 200 graphic (well designed) that talks about an automatic entry for anyone who forwards this email to a friend. Each forward counts for one entry.

Mention the giveaway prize.

Forward this email to your friends to automatically into a draw to win one of 5 42inch Panasonic PLasma TVs. Forward as many times as you like, each forward counts for one entry. Increase your chances, get forwarding now.

Make sure you have the subscribers first name in the subject line (for higher uptake) and also in the greeting line (e.g. Hello John instead of Hi there)

Send the email.

Watch it cook

John receives your email and decides to forward the email to Sally, Bod, Sue and Ryan. Because John opted Sally, Bob, Sue and Ryan into your original mailing list, when any one of them forward this email, you have an exponential growth in the virality of your email.

Consider this

How Viral Marketing Works

How Viral Marketing Works

You sent an email to John and it has been forwarded around to (in this example) a total of 29 new subscribers. You have also accumulated several competition entries. Your mailing list has grown and now you have greater interest from your customers.

Best of all, Maxmail’s viral marketing feature allowed you to tap into a list of subscribers that you didnt have access to prior to sending this email.

Comments and suggestions welcome.

Written by manaskumar

October 14, 2008 at 2:05 pm

Make your email marketing viral with Maxmail

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One of the best ways to build your mailing list is by collecting referrals.

With Maxmail, when you send out a newsletter, you can include an HTML hyperlink anywhere inside the Newsletter by adding the #ForwardMail# tag. When the newsletter is sent to your subscribers, they will be able to click on the #ForwardMail# link (you can control the text label) and come to a landing page that looks like the one below.

At this stage your subscribers can forward the newsletter to their friends and also opt them into your mailing list for future mail outs.

Take a look at the following video tutorial to see how the entire process works out.

Maxmail's mail forwarding Function

Maxmail

Written by manaskumar

September 30, 2008 at 12:28 pm