Manas Kumar, Thinking out Loud

my thoughts & visions for technology

Posts Tagged ‘Web Based Applications

The unknown public liabilities of Web 2.0

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As an industry and as users of the modern Internet we have gone from our Internet childhood of Web 1.0, full of data innocence, data discretion, and truly permission-based advertising.  With the recent growth of personal data incidents we increasingly appear to be living during Internet adolescence, awash in personal data excess and advertising over-indulgence.

In many ways Web 2.0 is not a perfect progression of Web 1.0 aspirations.  Social networking users, for example, appear too willing to give up something of value to them today (their highly personal attributes of social, commerce, and professional dimensions) for what feels right at the moment, but without consideration for its potential privacy and reputation costs down the road.  Though Governor Palin was not a known or active social media user, her personal emails illustrated dimensions of her persona that impacted her social reputation, for better or worse. Read the rest of this entry »

Written by manaskumar

October 1, 2008 at 9:58 pm

Simplifying Website Analytics – For the common man

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Easy to Implement: LiveClicks can start tracking your website’s statistics in real time by just inserting one line of code directly onto your website.
Easy to understand: Unlike most website analytics programs, LiveClicks does not bombard you with information that is not only hard to understand but quite often more than you could utilise. LiveClicks provides you with easy to understand, simple, visual reports to show you.

  • Where your website visitors are clicking (Heat Map)
  • Average time taken for a visitor to click on a link on your website
  • Where your website visitors come from (Country and City)
  • How many people visiting your website (No more confusion over hits and visits)
  • What kind of web browsers are your website visitors using?
  • Compare analytics between up to 3 separate date ranges.

Visual Reporting: Instead of showing your website statistics using dull and boring tabular data, using LiveClicks you will find understanding web analytics a joyful experience. Click here to see a sample Heat map and a Lolly Scramble report.

Easy to manage: With a simple control panel you can manage your analytics to exclude certain IP addresses, pages on your website etc. to ensure more accurate reporting.

Flexible pricing options: With various options to choose from, LiveClicks is easy on your budget and guarantees a positive return on your investment.
Why use LiveClicks

LiveClicks is not designed as a replacement for something like Google Analytics. On the contrary, LiveClicks compliments the amazing analytics produced by a comprehensive web analytics program such as Google Analytics.

We find web analytics to be quite intense and require special understanding to make proper use of them. Hence, LiveClicks is our solution for simplifying website statistics so that any business owner, regardless of the amount of technical understanding can make use of website analytics.

We are thinking about a Free version – what do you think?

Written by manaskumar

September 29, 2008 at 11:44 am

Website Analytics using Heat Maps

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Google Analytics has made understanding website analytics incredibly complex. For the average punter, most of the information provided by Google Analytics is too much to handle.

Since most SMEs are interested in finding how basic stats such as the number of people visiting their website, their activity around the website, Geographical spread etc. we have decided to put together a unique and powerful web analytics system.

LiveClicks (as it is going to be called) is a Heat Map based web statistics engine that overlays the stats on your website in real time –

In my next post I will show you a screen shot of what this tool looks like –
Watch this space.

Written by manaskumar

September 29, 2008 at 11:43 am

New Zealand Software as a Service Company with a winning business model

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No one can underestimate the potential of small- and medium-sized businesses (SMBs). Depending on how they are defined, it is estimated that there are between 35 million and 100 million SMBs worldwide.

They are more nimble than big enterprises, respond faster to their customers’ needs and have a greater growth potential overall.

Like big enterprises, SMBs can also benefit from IT. The Customer Relationship Management (CRM) application, for example LiveCRM, can help them maintain their customer bases.

However, SMBs differ from big enterprises in their financial capability and in their ability to absorb losses when an IT implementation fails. Therefore, SMBs have to be extra careful in their IT spending.

In addition, unlike big enterprises, they do not normally have the resources to take care of their IT infrastructure. But, because they exist in such a large number, it is not surprising that a lot of software companies have developed solutions for this huge segment of IT users.

One way to make the software available to SMBs without draining their financial resources is to deliver the software as a service. Thus, a new software delivery model has emerged called “Software as a Service“, or SaaS.

The new model is intended to lower the cost barrier for SMBs. Instead of having to invest in their own servers and software, SMBs would be able to spread their IT costs over a longer period by buying the services that would help them grow and compete against their competitors. The concept of cloud computing explains this well

The SaaS concept is not a novel one. It has been around for some time. A number of companies, including Independent Software Vendors (ISVs) like Genesis Interactive, have been making it available to SMBs.

Now Microsoft has come up with a new wave of SaaS that it calls “Software plus Services”, or S+S.

The basic tenet of both SaaS and S+S is that the software is run and managed by third-party providers. With the S+S, however, some of the software still resides on servers and desktop PCs located on the SMBs’ premises.

Being a software creator, Microsoft naturally wants to perpetuate the need for end customers to buy their software. Come to think of that, although the services can be made available and accessed through the Internet, every user will still need the operating system and a browser on their computer. So, to me, the distinction between SaaS and S+S is not as significant as it may seem.

Three models of S+S will soon be available: An end customer would have all the software on their own server, but a Microsoft business partner would help run and manage it for them.

There will be no need for the SMB to hire a high-salaried IT manager or build their own data center, and therefore they will be able to keep their overhead costs down. Or, the business partner can host the software and deliver the needed services to the SMB. Another option is that the hosting is provided by Microsoft.

Flexibility in delivering the services is necessary, because in some countries there are regulations that prohibit storing and managing a company’s data in an off-site data center.

Written by manaskumar

September 29, 2008 at 11:42 am