Manas Kumar, Thinking out Loud

my thoughts & visions for technology

Posts Tagged ‘Website Analytics

4 Step strategy for business growth online

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4 Step Online Business StrategyIn my opinion the most significant as well as the most overlooked aspect of a business is marketing. Most people dont really get it. Most businesses understand it as advertising. Most customers perceive it as flyers in the mailbox – but guys, its a lot more than that.

Marketing is not just about winning new customers but also keeping existing customers happy. My business strategy is simple – find new ways to generate more revenue from existing customers and ye shall be profitable. Eugene Moreau, a close friend and advisor taught me the principal of Find-Win-Keep-Grow. These are the 4 most essential tasks your business could perform in order to move from success to significance.

In your business, currently, what can you do to increase your revenue per customer per year? Read the rest of this entry »

Written by manaskumar

December 21, 2008 at 10:19 pm

LiveClicks: Exposing the short comings of Google Analytics

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If I was to tell you that the most advanced, feature rich, and reputed website analytics program in the world has a serious flaw in it; would you believe me?

Well, its a big challenge to point the finger at someone as big and mighty as Google but to tell you the truth, I believe Google already knows about this flaw and has chosen to ignore it to avoid any disruption in profits from their cash cow – Google AdWords. Read the rest of this entry »

Written by manaskumar

October 17, 2008 at 4:26 pm