Manas Kumar, Thinking out Loud

my thoughts & visions for technology

Posts Tagged ‘website marketing

Visitor to Customer – The Magic of Human Interaction

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6 billion people, over 8 billion web pages – Now what are you doing to differentiate your online presence from the rest of the crowd?

No matter how fancy or techy your website looks, ultimately it’s being used by humans. And humans relate better to humans that they ever will to “behind the scenes” technology (no matter how cool you make it).

In one of my previous articles warning business owners of the danger of ignoring the importance of the Human Element, I talked about how the Human Element is what makes a company’s online presence “real”.

You see the web is a very 2-dimensional space and when you have a product or service offering that competes in a “red ocean” market, you need every bit of personality to help you differentiate – afterall, who you are makes a big difference when it comes to people buying your products or services. Read the rest of this entry »

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LiveClicks: Exposing the short comings of Google Analytics

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If I was to tell you that the most advanced, feature rich, and reputed website analytics program in the world has a serious flaw in it; would you believe me?

Well, its a big challenge to point the finger at someone as big and mighty as Google but to tell you the truth, I believe Google already knows about this flaw and has chosen to ignore it to avoid any disruption in profits from their cash cow – Google AdWords. Read the rest of this entry »

Written by manaskumar

October 17, 2008 at 4:26 pm